The patient experience research platform that
captures the full patient story.
Video diaries, patient journey mapping, and longitudinal healthcare qualitative research - captured on mobile by real patients in their real lives. Go beyond surveys to understand what actually happens between clinic visits.
A collaboration with
Healthcare market research that captures what surveys miss.
Indeemo is a mobile research platform purpose-built for healthcare qualitative research. Patients use our app to record video diaries, capture photos, and log their experiences in real time - giving your team authentic, longitudinal patient insights that no survey or focus group can replicate.
Whether you're mapping a patient journey, running a pharma market research study, or testing medical device usability in real homes, Indeemo captures the lived reality between clinic visits.
Built for the teams that need real patient evidence.
From pharma insights teams to NHS service designers, Indeemo helps healthcare researchers capture authentic patient experiences at scale.
Pharma & Biotech
Run longitudinal patient diary studies, capture treatment adherence behaviours, and build the evidence base for regulatory submissions and HTA dossiers.
NHS & Health Services
Map patient journeys across care pathways, capture the voice of service users, and generate qualitative evidence for service improvement programmes.
Medical Devices
Test medical device usability in patients' real environments. Capture video evidence of how devices are actually used, not how they perform in a lab.
How it works: three steps to real patient insights.
A simple, powerful process that turns lived experience into actionable evidence for your healthcare research.
Capture
Patients use the intuitive Indeemo mobile app to share video diaries, photos, and screen recordings in their own environment.
Collaborate
Researchers and stakeholders review authentic participant moments together, identifying key themes in real time.
Impact
Co-analysis workshops turn rich media into insights that directly inform product improvements and healthcare innovation.
Traditional research misses the reality of the patient experience.
Surveys tell you what patients remember. Focus groups tell you what they're comfortable sharing in front of strangers. Neither captures what actually happens - the daily routines, the workarounds, the moments of frustration and resilience that shape health outcomes.
- ✓The say-do gap: Patients report one thing in a survey but behave differently at home. Video diaries close this gap.
- ✓Context matters: Energy levels, routines, and real environments affect how patients use treatments and devices.
- ✓Longitudinal depth: A single interview captures a moment. Patient journey mapping over weeks reveals the full picture.
See it in action: real healthcare research.
Hear how Asthma + Lung UK and Humanly used Indeemo to run a healthcare innovation accelerator - capturing real patient experiences to test and improve digital health products.
Bridging the say-do gap
How mobile video diaries reveal the unvarnished reality of patient routines that focus groups miss.
The power of video in research
How clinicians and researchers gain deep empathy by witnessing the daily struggles and triumphs of their patients.
Turning insight into impact
How raw video evidence is distilled into strategic product improvements that directly impact patient outcomes.
"Indeemo helped us combine empathy with evidence by showing us what people actually do, not just what they say. Mobile ethnography is now our go-to approach for human-centred testing in healthcare."Jenni, Humanly Project Lead Asthma + Lung UK Innovation Accelerator
The outcome: patient insights that drove real impact.
The rich, contextual data from Indeemo didn't just validate ideas - it changed them. Co-analysis workshops turned hours of video into clear next steps for the health tech founders in the accelerator.
Accelerated product improvement. Founders refined UX and messaging within weeks based on real patient evidence.
A stronger evidence base. The study reframed how long digital health trials should run to capture meaningful patient behaviour.
Richer collaboration. A shared platform reduced guesswork and strengthened trust between researchers, clinicians, and founders.
Built for the compliance healthcare demands.
Patient data requires the highest standards of security and governance. Indeemo is independently audited and certified to meet the requirements of pharma, NHS, and medical device research teams.
See how Indeemo works for your healthcare research.
Whether you're running patient journey mapping, pharma market research, or medical device usability studies - we'll show you how Indeemo captures the patient insights that matter.
