Turning lived experience into
healthcare innovation.
See how Asthma + Lung UK and Humanly used Indeemo to capture real-world patient evidence, transforming their innovation accelerator and creating more human-centric health technology.
A collaboration with
Real voices. Real evidence. Real impact.
Stories from the front line. Hear Jenni discuss the transformative potential of real-life evidence in healthcare directly from Humanly.
Bridging the say-do gap
Discover how mobile video diaries reveal the unvarnished reality of patient routines that focus groups often miss.
The power of video in research
See how clinicians and researchers gain deep empathy by witnessing the daily struggles and triumphs of their patients.
Turning insight into impact
Watch how raw video evidence is distilled into strategic product improvements that directly impact patient outcomes.
The challenge: moving beyond the limitations of the lab.
Traditional research methods like surveys and focus groups couldn't capture the complex reality of living with a lung condition. That's why Asthma + Lung UK and Humanly chose to gather real-world evidence to understand how patients actually used health technologies in their daily lives.
- ✓Needed to capture lived experience: How do routines, energy levels, and motivation affect usage over time?
- ✓Needed a flexible tool: The platform had to support users with varying digital skills and fluctuating health.
- ✓Needed to enable collaboration: Researchers, stakeholders, and patients had to analyse findings together.
How it works: a simple, powerful process
Our human-centred approach demystifies innovation, turning real-world experiences into actionable insights in three simple steps.
Capture
Patients use the intuitive Indeemo mobile app to share video diaries, photos, and screen recordings in their own environment.
Collaborate
Researchers and stakeholders review authentic participant moments together, identifying key themes in real-time.
Impact
Co-analysis workshops turn rich media into insights that directly inform product improvements and health technology.
“Indeemo helped us combine empathy with evidence by showing us what people actually do, not just what they say. Mobile ethnography is now our go-to approach for human-centred testing in healthcare.”Jenni, Humanly Project Lead Project Partner
The outcome: actionable insights that drove real impact.
The rich, contextual data from Indeemo didn't just validate ideas—it changed them. The co-analysis workshops turned hours of footage into clear next steps.
- ✓Accelerated Product Improvement: Founders refined UX and messaging within weeks.
- ✓A Stronger Evidence Base: The study reframed how long digital health trials should run.
- ✓Richer Collaboration: The shared platform reduced guesswork and strengthened trust.
Turn lived experience into your next innovation
See how Indeemo's platform can help you build better healthcare products. Schedule a personalised demo today.
