Discover how Nourish Co-design used Indeemo’s mobile diary study platform to map the authentic experiences of Londoners navigating the city.
To move beyond retrospective bias, Nourish Co-design used Indeemo to capture "in-situ" rider experiences. By having participants record their rides in real-time, the team could identify friction points that users often forget during traditional interviews.
The methodology focused on longitudinal engagement to uncover deep behavioural patterns and hidden barriers.
Rich, authentic video uploads allowed researchers to hear the 'vibe' of the journey and the actual sounds of the street.
Sequential tasking ensured participants focused on specific stages: the hire process, the ride, and the parking experience.
Researchers used the dashboard to comment on entries, asking follow-up questions while the participant was still in the field.
Providing actionable evidence for urban planners and micromobility operators to build safer, more equitable streets.
Highlighted how "pavement clutter" excludes disabled and elderly Londoners, directly influencing parking bay design and legislation.
Identified dangerous junctions where riders felt most vulnerable, leading to targeted physical junction improvements and infrastructure spend.
Advocated for cargo bike parking and inclusive dock designs to ensure micromobility works for everyone.
“In urban mobility, context is everything. Indeemo gave us an unfiltered, front-row seat to the rider experience. This helped uncover hidden barriers to help shape a more equitable future for London’s streets.”James Sunderland Founder, Nourish Codesign Ltd
The findings from this diary study have been published to help city planners and operators create more inclusive micromobility services. Visit the Nourish Co-design project page to submit your request directly to the research team.
Visit Nourish Project PageReady to uncover the "in-the-moment" reality of your customers? Get in touch with our team of experts.