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Your Complete Guide to the Indeemo Platform

Our Philosophy: In-the-Moment Insights

Indeemo is a mobile-first platform designed to capture in-the-moment, contextual insights from participants. Our goal is to help you see, hear, and experience how people behave in their everyday lives—whether they're at home, in a store, or interacting with a product. By collecting authentic, real-world data, you can build a deeper understanding of your customers and accelerate your research.

The Indeemo Platform at a Glance

The Indeemo platform is built around a few core components that work together to support your entire research journey.

  • Projects: This is where you organize your entire study. There are two main types:

    • In-the-Moment Projects: These are for live research with participants using the Indeemo app.

    • Video Import Only Projects: These serve as a repository for importing and analyzing your pre-recorded video interviews and focus groups.

  • Recruitment: We offer three simple ways to find and invite participants:

    • Indeemo's Panel: The fastest way to find a specific B2C or B2B audience.

    • Email Invitations: Perfect for inviting your own list of known participants.

    • Customized Registration Pages: Great for recruiting in a specific context (e.g., social media or a physical location).

  • The Dashboard: This is your central workspace. It's where you manage projects, track participant activity, and analyze data using powerful features like automated video transcription, keyword analysis, and Generative AI.

  • Team and Permissions: You can collaborate with your team by assigning roles to control who can access and manage your project data.

The Research Journey on Indeemo: A Simple Flow

The research journey on Indeemo follows a clear, logical path. Here's how our tools support you at each stage.

1. Plan Your Project Before you start, you'll plan your project by defining your Target Groups (your audience segments) and designing your Task Lists (the set of instructions and questions for your participants). You'll decide how tasks are released—either All at Once, on a Schedule, or Sequentially—depending on your research needs.

2. Create and Configure Your Project This is where you build your project in the dashboard. You'll set up your project details, configure your target groups, and build your task lists. You can also clone an existing task list to save time, or enable features like Mobile Screen Recording and Video Import.

3. Manage Your Team and Project Permissions Indeemo lets you manage your team with four distinct roles:

  • Project Owner: The project creator with full control.

  • Moderator: Collaborators who can manage and interact with respondent data.

  • Recruiter: Responsible for inviting and managing participants.

  • Observer: Read-only access for clients and stakeholders.

4. Submit for Setup (Optional) If you've opted for Indeemo's managed services, you can submit your project for our team to set up for you, ensuring a smooth and quick launch.

Why Use Indeemo?

  • Authentic Insights: Our mobile-first platform helps you capture genuine, in-the-moment behavior.

  • Powerful AI: Our Generative AI tools save you hours on manual analysis, allowing you to quickly spot themes, summarize data, and gain deeper insights.

  • Flexible and Scalable: Whether you're running a small-scale study or a multi-country project, our platform and tools are designed to scale with your needs.

We are committed to helping you excel at every stage of your research journey. If you have any further questions or need assistance, please don't hesitate to reach out to our team at support@indeemo.com.