Planning your project on Indeemo involves two key components: Target Groups and Task Lists. By carefully considering these elements before you begin, you can save time and ensure a smooth, successful study.
The Relationship Between Key Project Elements
An Indeemo project is made up of a combination of Target Groups and Task Lists, which define the structure of your study:
- Project: The overall research study.
- Target Groups: Segments of participants, each assigned one Task List.
- Task Lists: A set of pre-defined tasks with a specific plan for how they will be released.
- Respondents: Participants assigned to one specific Target Group and Task List.
Designing Your Target Groups and Task Lists
The number of Target Groups and Task Lists you need depends on whether different segments of your respondents will:
- See different tasks
- Follow a different schedule
- Be in a different language
We recommend aiming for 2-4 Target Groups, which is ideal for most projects. If all respondents will see the same tasks and follow the same schedule, you will only need one Task List. If you have different tasks or schedules for different groups, you will need a separate Task List for each variation. For all other unique attributes, you can use the Alias feature.
Designing Your Task List
Your Task List is the core of your project. It is comprised of three parts: an Introduction, a series of Tasks, and a Completion Message.
- Introduction: The first thing a respondent sees. Use this to welcome them, explain the project's purpose and duration, and provide your contact information for technical queries.
- Tasks: An activity or series of questions.
- Tasks should be light and easy to understand.
- Ideally, a task should fit on a single smartphone screen to avoid excessive scrolling.
- We recommend 2-4 questions per task. More important questions should be in their own separate tasks.
Choosing Your Task Release Type
You can choose one of four Task List types, which determines how tasks are released to your respondents:
- All at Once: All tasks are available immediately. This method gives respondents the flexibility to complete tasks in any order, which is ideal for time-sensitive projects.
- Scheduled: Tasks are released on specific dates. This prevents respondents from being overwhelmed and is perfect for tasks tied to specific events or a structured timeline.
- Sequential: Tasks unlock one at a time, and respondents must complete each task to access the next. If a respondent doesn’t meet the minimum requirements for a task, they won’t be able to access the next one. This is the most rigid method and should be used when a strict order is required.
- Sequential + "No sooner than": Tasks unlock in order, but can also be set to a specific start date and time. This combines a strict sequence with a time-based release.
Task List Tips for a Better Experience
To ensure your respondents have a good experience, consider including the following tips in your tasks:
For Respondent Technical Queries:- If you have any technical queries, please use the 'Contact Us' section of the app or email participants@indeemo.support.
- Click on 'View Task List' so you can see this task as you are recording.
- Each video can be a maximum of <duration> minutes long; however, feel free to upload more than one.
- For longer videos (e.g., 10-15 minutes), please note that they can take time to fully upload to Indeemo. Keep the app open until you see the green ‘Uploaded’ status on each upload. We recommend keeping your phone screen active during the upload process.
- At the beginning or end of each screen recording task, instruct respondents to tap "Screen Recording" and ensure they enable their microphone.
- Remind them to "think out loud" and narrate their thought process.
- If screen recording is essential, we recommend a simple test as the very first task to ensure everything is working correctly for the respondent.
- In the Introduction: "Tasks are sequential, so after you complete Task 1, Task 2 will automatically appear here in the Task List below."
- At the end of each task: "Don’t forget, in order to see the next task, you must upload the required response—in this case, at least [minimum required response]."
- When projects may involve sensitive information (e.g., screen recording of banking apps), include a clear warning in the project introduction and at the end of relevant tasks.
- Screenshots/Photos: "Please edit the photo and scribble out [account numbers, sort codes, and other personal details]."
- Videos: "Please obscure this type of information with your hands, fingers, or maybe some sticky notes."
- Screen Recordings: "Please do not record any screen where private, sensitive, or personal information is visible."