Qualitative research services that show you what people actually do.
Indeemo Catalyst provides qualitative research services built on mobile ethnography. We capture video diaries, screen recordings, and in-context evidence from participants in their real environments - then synthesise findings into clear, watchable deliverables your team can use immediately. Not a PDF of quotes. Video evidence your whole organisation can see, feel, and act on immediately.
Trusted by insight teams, agencies, and brand-side researchers
People, platform, and AI.
Experienced researchers design and manage your study. The Indeemo mobile platform captures video diaries, screen recordings, and in-context evidence from participants in their real lives. AI-enabled analysis surfaces patterns across hundreds of hours of footage. The result: video evidence your stakeholders can watch, feel, and act on - not reconstructed quotes on a slide.
- ✓Behaviour, not recall: Video diaries capture what participants actually do - not what they remember in an interview a week later.
- ✓Real environments: Kitchens, commutes, clinic waiting rooms, shop aisles. Context changes everything.
- ✓AI-assisted analysis: Transcription, thematic coding, and pattern recognition built in - so your team spends time on interpretation, not admin.
Qualitative market research
where it matters.
Every sector has a version of the same problem: the gap between what people say and what they do. Indeemo Catalyst closes it with methods designed for each context.
Media & Digital Influence
What does your audience actually see in their feed?
Platform analytics show impressions. Social listening shows public conversation. Neither shows what an individual actually encounters in their personalised feed. We use screen recording with audio narration so you see participants scrolling their real phones, explaining what catches their eye and what they skip. The closest thing to looking over someone's shoulder.
Consumer & In-Home
What really happens when the front door closes?
Scheduled home visits produce cleaned-up behaviour. We capture the unfiltered version - the actual kitchen counter, the real morning routine, the workaround someone invented because the packaging doesn't work. 50+ homes across markets, not 8 participants in one city. Ethnographic richness at a scale your leadership team will take seriously.
Healthcare & Patient Experience
What happens between clinic visits?
Clinical data shows adherence metrics. It doesn't show the 6am struggle with an auto-injector, or the system a caregiver builds to manage medication schedules. Longitudinal video diaries capture the emotional and practical reality of living with a condition - with HIPAA-compliant consent and data governance built in.
See the healthcare case study →Shopper & Path to Purchase
From the first search to the shelf decision - in one view.
Digital analytics show online behaviour. Retail data show what was bought. Neither connects the two. We capture the same participant recording their Google search, their Instagram scroll, their price comparison AND their in-store walk - screen to shelf in a single study. The complete shopper journey, not two separate data sets stitched together.
Something else entirely?
The Indeemo platform supports a wide range of qualitative research beyond these four areas - from employee experience and service design to academic research and cultural insight. If your project involves understanding human behaviour in context, there's a good chance our methodology and technology are a fit.
Tell Us About Your ProjectUse all of us. Or just what you need.
Indeemo Catalyst is modular. Some clients need us to run the whole project end to end. Others have their own research team and want us to fill specific gaps - recruitment, study design, fieldwork management, or analysis. You choose.
Target
We find and screen the right participants, handle consent, and get them set up on the platform - ready to contribute from day one.
Architect
We co-design your study - research questions, methodology, task frameworks - to get the richest possible data from mobile ethnography.
Drive
We manage participants throughout fieldwork - prompts, troubleshooting, engagement - so completion rates stay high and you get the data.
Reveal
Collaborative analysis workshops, video highlight reels that bring findings to life, and clear reporting on what the research found.
"Indeemo's Catalyst service was the perfect strategic partner for our project. From elevating our initial brief to uncover richer, more emotional insights, to proactively managing the fieldwork process from recruitment to completion, they took pressure off our team and helped us succeed under a tight deadline."
Geraldine Shore
Senior Consumer Insights Manager
Led by people who've been where you are.
Indeemo Catalyst is led by senior researchers who've spent their careers on the agency and consultancy side. They understand your pressures because they've lived them.
Will Plummer
Chief Experience Officer
20+ years leading research and experience strategy at Deloitte and VML. Designed qualitative programmes for brands across FMCG, retail, healthcare, and financial services.
Dr. Ian Twohig
Senior Strategic Insights Consultant
PhD researcher with deep expertise in ethnographic and qualitative methods. Leads study design and analysis across consumer, media, and healthcare research.
Research infrastructure you can trust.
Every Indeemo Catalyst project runs on Indeemo's independently audited platform. Your participant data is protected by the same standards trusted by pharma, healthcare, and financial services teams.
Tell us what you're trying to understand.
Share a bit about your research challenge. We'll come back with an honest view of whether Indeemo Catalyst is the right fit - and if it is, how we'd approach it.
Discuss Your Project
No commitment. We'll get back to you within one working day.
